What is SEO?

What is SEO?

SEO = Search Engine Optimisation.

Search Engine Optimisation refers to on-site and off-site techniques and strategies with a goal to improve rankings in search engines and as a result increase traffic from search engines, called organic or natural traffic.

Do you need SEO?

Over 70% of Australians use the Internet regularly. The majority of Internet users use it to SEARCH for information. Google’s search market share is over 85% in Australia .

To put it simply, every website can be improved from an SEO point of view. There may be a very few websites that ‘do not need additional traffic’, but the vast majority of websites certainly do. Imagine a situation, when even a small changes to your website may increase your traffic significantly for many months to come. SEO is a long term strategy, meaning it requires some time for changes to take the full effect, but once those changes ‘kick-in’ the benefits are lasting.

How much do you value every additional customer or a visitor to your site?

In-house SEO vs Outsourced SEO

Certainly there are benefits of both approaches, as there are disadvantages. To highlight the most important ones:

• In-house SEO

- you have a better control over processes, it may be a cheaper option, flexibility – you may allocate resource according to need and availability

- you don’t have the expertise of specialised SEO service providers, constant changes in the SEM industry need to be addressed, SEO provider can develop and implement SEO solutions faster, SEO providers use tested SEO tools when analysing and optimising sites

• Outsourced SEO – the dis/advantages are listed above, so please find below the benefits of selecting ROKO Consulting for your SEO service needs:

- SEO Focus – over 3 years of SEO experience, with over 6 years involvement in eBusiness ‘industry’

- Work Ethics & Professional Attitude – experience working for some of the largest brands in Australia

- Cross-industry SEO Experience – preparing and implementing SEO strategies for companies in a variety of industries, including: retail, telecommunication, news & media, insurance, banking & financial services, travel and education.

Contact ROKO Consulting and find out how can you benefit from our SEO services.