Heading Tags – H1 – H2 – H3 – … – H6 – How to Optimise

How to Optimise Heading Tags

Heading Tags (H1, H2, H3, …, H6) are used to structure content of a page. H1 tag makes the keywords stand our more (certainly it can be changed in CSS), so it is expected that keywords used in H1 tags are more important than the other keywords or phrases used on page. The similar applies to other H tags.

The idea is simple: structure your page and use targeted keywords in headings, with only one H1 tag per page. Place ‘the most important’ keyword phrase between H1 tag and use H2, H3 as subheadings.

While it is hard to measure the exact benefits of using the heading tags (as it is with most SEO ‘techniques’) , think also about user experience and benefts of having clearly structured page content.