Footer – How to Optimise

How to Optimise Footer

Footer optimisation simply means improving the footer on your web site to improve rankings. So how can this be done?

At first, the footer is quite unique element of a web site by being present on every page. To take advantage of this, thinkof (and research) keywords that would be beneficial to have present on every page. For example: Sydney, Australia, NSW. If you are offering your products or services in certain regions, mention them in the footer. By doing that, every page will be suddenly more relevant to your region and every page will more likely come up in search results for regional searches and especially long tail keyword searches that contain your location.

The second benefit can be in placing links to the most important pages of your site in the footer or to pages that do not really fit in the main navigation, but you consider them important. Utilise targeted keywords as a clickable text.