SEO Services
Search Engine Optimisation
ROKO Consulting: Our SEO Services are highly customised to reflect specific requirements and strengths of your website, your budget and your business.
Every website is unique and should be treated that way. ROKO Consulting does not offer fixed ‘good-for-all’ types of SEO packages. The fee is calculated based on the estimated amount of work that will be needed to complete the job. An audit is completed for each website to determine the SEO requirements, the website’s potential and to list priorities.
1. SEO Audit
- Mini SEO Audit – get a basic understanding of SEO issues relevant to your site. Find out ‘what is wrong’ with your website and what should be improved.
- Full SEO Audit – a comprehensive SEO audit of your website. Find out what are the issues with your website and how to improve your site form an SEO point of view. A full audit will include a highly detailed analysis of your website and specific recommendations with examples on how to improve it. The Full SEO Audit is required in order to provide additional SEO services listed below.
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2. On-Page Optimisation
- Keyword Research and Selection - targeting the ‘right’ keywords on the ‘right’ pages is crucial. A detailed keyword analysis and keyword selection will be provided. The ‘right’ keywords are keywords that have high search volume (people search for them), are relevant to your products & services and your site has a potential to rank well for.
- Metadata Development – Metadata (page titles and meta descriptions) development – based on the keyword research; includes selection of top keyword phrases to be targeted on each page. Keywords used in page titles play important role in rankings.
- Content Optimisation – evaluation of your website’s content from a keyword selection, keyword density and keyword placement points of view; utilisation of heading tags, focus on introductory paragraphs, structure of a page, image optimisation and much more.
- Internal Linking – optimisation of all internal links on the pages to utilise targeted keywords.
- Code Check – checking the page code for any potential issues to ensure search engines can properly access your pages.
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3. Other Site Improvements
- Footer – optimisation of the footer across the whole site.
- Robots.txt – creation of Robots.txt file.
- 404 Error Page – 404 Error page modification and/or creation.
- XML Sitemap – creation of an XML sitemap.
- HTML Sitemap – HTML sitemap improvements.
- Navigation – navigational/internal linking improvements across the whole site.
- Google Webmaster Tools (GWT) – set up of account with GWT and site verification.
- 301 vs 302 Redirects – to address any issues with using redirects.
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4. Link Building Strategies
- Link Analysis – a detailed analysis of external links pointing to your site and to websites of your main competitors. Find out the quantity and quality of external links pointing to your site to better understand where your site stands compared to your main competitors and how to improve the relevancy and quality of existing links.
- Link Building – link building strategies development and implementation. Specific strategies suitable for your website to improve link popularity and link reputation, including (relevant) directory submissions, article submissions, social media, etc.
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5. Reporting*
- Traffic Reports – analysis of traffic to your site, with focus on sources of traffic and keywords.
- Ranking Reports – ranking reports to help you monitor performance of your website in major search engines for selected keyword phrases.
- Linking Reports – to monitor changes in quantity and quality of links pointing to your website.
- Conversions – monitor conversions (sales, subscriptions, registrations, …) and sources of conversions in terms of best converting keywords and sources of converting traffic.
- Google Analytics - setting up Google Analytics website tracking (if needed).
- Omniture Site Catalyst - reporting and basic support with Omniture SC.
More details about Reporting