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	<title>ROKO Consulting Sydney - Search Engine Marketing Services</title>
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	<description>Improve your website&#039;s traffic from Search Engines with our SEO services</description>
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		<title>Benefits of Outsourcing</title>
		<link>http://www.roko.net.au/outsourcing-articles/benefits-of-outsourcing/</link>
		<comments>http://www.roko.net.au/outsourcing-articles/benefits-of-outsourcing/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 12:34:30 +0000</pubDate>
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				<category><![CDATA[OUTSOURCING ARTICLES]]></category>

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		<title>Why Philippines?</title>
		<link>http://www.roko.net.au/outsourcing-articles/outsourcing-philippines/</link>
		<comments>http://www.roko.net.au/outsourcing-articles/outsourcing-philippines/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 12:37:39 +0000</pubDate>
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				<category><![CDATA[OUTSOURCING ARTICLES]]></category>

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		<title>Images &#8211; How to Optimise</title>
		<link>http://www.roko.net.au/seo-articles/how-to-optimise/images-how-to-optimise/</link>
		<comments>http://www.roko.net.au/seo-articles/how-to-optimise/images-how-to-optimise/#comments</comments>
		<pubDate>Sat, 13 Dec 2008 12:00:52 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[How to Optimise]]></category>

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		<description><![CDATA[Image Optimisation became more important with introduction of Google Universal Search. Google Universal Search simply tries to combine the image, video, news, books, etc... results and present them together with the web search results. This is beneficial for the searchers as not only the web page text is considered when presenting search results, but other types of content as well. To mention some (potential) disadvantages -  in some cases, half of the results on the first page are Google related/owned websites such as YouTube, Google News, Google Books and Google Image Search.
]]></description>
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		<title>Footer &#8211; How to Optimise</title>
		<link>http://www.roko.net.au/seo-articles/how-to-optimise/footer-how-to-optimise/</link>
		<comments>http://www.roko.net.au/seo-articles/how-to-optimise/footer-how-to-optimise/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 13:38:52 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[How to Optimise]]></category>

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		<description><![CDATA[How to Optimise Footer Footer optimisation simply means improving the footer on your web site to improve rankings. So how can this be done? At first, the footer is quite unique element of a web site by being present on every page. To take advantage of this, thinkof (and research) keywords that would be beneficial [...]]]></description>
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		<title>Metadata &#8211; How to Optimise</title>
		<link>http://www.roko.net.au/seo-articles/how-to-optimise/metadata-how-to-optimise/</link>
		<comments>http://www.roko.net.au/seo-articles/how-to-optimise/metadata-how-to-optimise/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 13:38:08 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[How to Optimise]]></category>

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		<description><![CDATA[How to Optimise Metadata Metadata Optimisation in simple terms means using targeted keywords in Page Titles, using targeted phrases and &#8216;catchy&#8217; or &#8216;calls to action&#8217; sentences in Meta Descriptions and (not really) including targeted keywords in Meta Keywords. Page Titles (&#8216;Meta Titles&#8217;) are very important. Just by including targeted keywords in Page Titles you can [...]]]></description>
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		<title>Heading Tags &#8211; H1 &#8211; H2 &#8211; H3 &#8211; &#8230; &#8211; H6 &#8211; How to Optimise</title>
		<link>http://www.roko.net.au/seo-articles/how-to-optimise/heading-tags-how-to-optimise/</link>
		<comments>http://www.roko.net.au/seo-articles/how-to-optimise/heading-tags-how-to-optimise/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 13:36:30 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[How to Optimise]]></category>

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		<description><![CDATA[How to Optimise Heading Tags Heading Tags (H1, H2, H3, &#8230;, H6) are used to structure content of a page. H1 tag makes the keywords stand our more (certainly it can be changed in CSS), so it is expected that keywords used in H1 tags are more important than the other keywords or phrases used [...]]]></description>
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		<title>Search Engine Optimisation Basics</title>
		<link>http://www.roko.net.au/seo-articles/seo-basics/optimisation-basics/</link>
		<comments>http://www.roko.net.au/seo-articles/seo-basics/optimisation-basics/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 12:14:19 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SEO Basics]]></category>

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		<description><![CDATA[Basics of SEO

SEO - Search Engine Optimisation refers (in simple terms) to improving website's performance in search engines.

All major search engines use their own algorithms to determine rankings of websites / pages in search results (SERP - search engine results page). We can easily test to see that the top 10 results in all major search engines (Google, Yahoo! and Live/MSN) differ quite significantly. Why? As already mentioned, they use different algorithms and therefore there are differences in the importance of factors considered, such as keyword density, link popularity and internal linking. Basically, those dozens or hundreds of factors that search engines evaluate vary as does the level of importance or weight of each factor.]]></description>
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		<title>301 vs 302 Redirect</title>
		<link>http://www.roko.net.au/seo-articles/server-side/301-vs-302-redirects/</link>
		<comments>http://www.roko.net.au/seo-articles/server-side/301-vs-302-redirects/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 15:55:14 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Server Side]]></category>

		<guid isPermaLink="false">http://www.roko.net.au/?p=54</guid>
		<description><![CDATA[301 Permanent or 302 Temporary Redirect? Redirects are used to &#8216;redirect&#8217; website visitors from one URL (page) to another. The reasons for doing so vary &#8211; you may be changing your domain name or redirecting newly purchased domain name to an existing one, changing structure of your website, temporarily disabling access to an old page. [...]]]></description>
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		<title>Link Building Basics</title>
		<link>http://www.roko.net.au/seo-articles/link-building-strategies/link-building-basics/</link>
		<comments>http://www.roko.net.au/seo-articles/link-building-strategies/link-building-basics/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 15:53:43 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Link Building Strategies]]></category>

		<guid isPermaLink="false">http://www.roko.net.au/?p=52</guid>
		<description><![CDATA[Starting with Link Building? The importance of link building &#8211; obtaining external links is in their &#8216;ability&#8217; to inform search engines about the content of a destination page (Google especially). Search engine bots crawl the Internet, follow links and assign value to each link based on its relevancy, quality of page they are located on, [...]]]></description>
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		<title>What is SEO?</title>
		<link>http://www.roko.net.au/seo-articles/seo-basics/what-is-seo/</link>
		<comments>http://www.roko.net.au/seo-articles/seo-basics/what-is-seo/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 13:39:37 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[SEO Basics]]></category>

		<guid isPermaLink="false">http://www.roko.net.au/?p=30</guid>
		<description><![CDATA[What is SEO? SEO = Search Engine Optimisation. Search Engine Optimisation refers to on-site and off-site techniques and strategies with a goal to improve rankings in search engines and as a result increase traffic from search engines, called organic or natural traffic. Do you need SEO? Over 70% of Australians use the Internet regularly. The [...]]]></description>
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