FAQs

About SEO

  1. What is SEO?

    2. SEO – Search Engine Optimisation refers to improving a website to perform better in search engines. A good SEO strategy will increase the number of visitors to your site and improve conversions – sales, registrations, subscriptions.

  2. Do you need SEO services?

    3. If you have a website, the simple answer is YES. Think of SEO as a long term strategy. Once your rankings for relevant/converting keyword phrases improve, you will see a long term increase in traffic and as a result – increase in revenue or the number of registered users. More and more businesses (including your competitors) recognise the importance of SEO.

    Over 70% of Australians use the Internet on a daily basis and the majority of them use search engines to look for information. There is a significant difference in traffic if your website appears on the 1st page in search results as compared to other pages. Think also of the cost of advertising in off-line and on-line media. Organic (natural) traffic is not ‘free’, but SEO offers long term solution where the cost of finding a new customer is usually lower than using other media or advertising options.

    Every website can be improved.

  3. How long does it take to see some results?

    4. It is true that to see the full effect of SEO takes usually longer that in other types of advertising. Advertising in traditional media such as TV, radio and print is good when building brand awareness, advertising special offers or to increase sale short term; long term advertising may be a problem due to the cost. Online advertising offers a good alternative, which is often cheaper and is measurable. For example, PPC (Pay Per Click) advertising will give you immediate results that will last as long as you pay. SEO is a long term strategy. It may take a bit longer to see the full effect of SEO, but it lasts. At ROKO Consulting we recommend at least 3 months of optimisation services for a website, to have sufficient time to see the SEO effect and make further adjustments to improve the site further.

About ROKO Consulting

  1. Why choose ROKO Consulting?

    2. ROKO Consulting provides highly customised SEO services. By that we mean that every website is unique and requires unique approach. While it is true that most of the SEO techniques & strategies may be ‘same’ for many sites, each site (and business) has some unique selling point, unique requirements and unique strengths that should be considered in SEO strategy. For example, link building strategies can significantly benefit from the uniqueness of your business model or a product. There are companies that offer SEO services on the ‘by the way basis’ as part of their Web Hosting packages, Web Design services, ‘Off-line/Traditional’ Marketing agencies. Basically any company that has to do anything with IT/websites or marketing is likely to offer SEO. While it may be beneficial to select one company to look after all your needs, think of benefits of engaging a company where offering SEO services is its core business. Do it once and do it right.

  2. What are the fees?

    3. As mentioned above, every website is unique and should be treated that way. ROKO Consulting does not offer fixed ‘good-for-all’ types of packages. The fee is calculated based on the estimated amount of work that will be needed to complete the job. An audit is completed for each website to determine the SEO requirements, the website’s potential and to highlighting the priorities. It is your choice which of the recommended services you select. While SEO Audits and other SEO services have an estimated prices, the final amount will be calculated individually for each website.