<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>ROKO Consulting Sydney - Search Engine Marketing Services &#187; SEO Basics</title>
	<atom:link href="http://www.roko.net.au/articles/seo-articles/seo-basics/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.roko.net.au</link>
	<description>Improve your website&#039;s traffic from Search Engines with our SEO services</description>
	<lastBuildDate>Thu, 18 Mar 2010 13:30:30 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Search Engine Optimisation Basics</title>
		<link>http://www.roko.net.au/seo-articles/seo-basics/optimisation-basics/</link>
		<comments>http://www.roko.net.au/seo-articles/seo-basics/optimisation-basics/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 12:14:19 +0000</pubDate>
		<dc:creator>ROKO</dc:creator>
				<category><![CDATA[SEO Basics]]></category>

		<guid isPermaLink="false">http://www.roko.net.au/?p=108</guid>
		<description><![CDATA[Basics of SEO

SEO - Search Engine Optimisation refers (in simple terms) to improving website's performance in search engines.

All major search engines use their own algorithms to determine rankings of websites / pages in search results (SERP - search engine results page). We can easily test to see that the top 10 results in all major search engines (Google, Yahoo! and Live/MSN) differ quite significantly. Why? As already mentioned, they use different algorithms and therefore there are differences in the importance of factors considered, such as keyword density, link popularity and internal linking. Basically, those dozens or hundreds of factors that search engines evaluate vary as does the level of importance or weight of each factor.]]></description>
		<wfw:commentRss>http://www.roko.net.au/seo-articles/seo-basics/optimisation-basics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is SEO?</title>
		<link>http://www.roko.net.au/seo-articles/seo-basics/what-is-seo/</link>
		<comments>http://www.roko.net.au/seo-articles/seo-basics/what-is-seo/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 13:39:37 +0000</pubDate>
		<dc:creator>ROKO</dc:creator>
				<category><![CDATA[SEO Basics]]></category>

		<guid isPermaLink="false">http://www.roko.net.au/?p=30</guid>
		<description><![CDATA[What is SEO?
SEO = Search Engine Optimisation.
Search Engine Optimisation refers to on-site and off-site techniques and strategies with a goal to improve rankings in search engines and as a result increase traffic from search engines, called organic or natural traffic.
Do you need SEO?
Over 70% of Australians use the Internet regularly. The majority of Internet users [...]]]></description>
		<wfw:commentRss>http://www.roko.net.au/seo-articles/seo-basics/what-is-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
