Basics of SEO

SEO – Search Engine Optimisation refers (in simple terms) to improving website’s performance in search engines to drive relevant traffic.

All major search engines use their own algorithms to determine rankings of websites / pages in search results (SERP – search engine results page). We can easily test to see that the top 10 results in all major search engines (Google, Yahoo! and Live/MSN) differ quite significantly. Why? As already mentioned, they use different algorithms and therefore there are differences in the importance of factors considered, such as keyword density, link popularity and internal linking. Basically, those dozens or hundreds of factors that search engines evaluate vary as does the level of importance or weight of each factor.

Considering there are hundreds of factors that search engines (especially Google) look into when analysing each of the billions of pages to provide hundreds of thousands of search results for a single phrase, to make it to the first page may seem almost impossible or at least ‘very hard’.

There are many ‘generally applicable’ techniques of improving rankings that can (and should) be applied for almost all websites. However, each webite has something unique and requires individual approach, which applies especially to link building strategies and for local & regional targeting.

In simple terms, we can talk about On-Site and Off-Site optimisation:

• On-Site Optimisation includes changes made on the website and relate to structure/design issues and content issues
• Off-Site Optimisation includes improving link popularity and link reputation

The main SEO challenges are related to the rapidly changing Search Engine Marketing industry, including:

• Search engines’ algorithms modifications
• Increasing number of online competitors in most industries
• More and more companies using search engine marketing services

To properly ‘do’ SEO, one has to be constantly researching the latest improvements in the industry, monitor changes in search engine results, and adjust strategies based on the changing environment.

The ROKO Consulting website offers many articles to help you better understand the Search Engine Marketing industry and maybe even attemp to do a bit of self-SEO. Please keep in mind that almost all changes to your website will effect your rankings and traffic, but be aware that if not implemented properly it may do some damage as well.

ROKO Consulting will be happy to offer you SEM services. Take advantage of our expertise as SEM is our core business so you can fully focus on your core business activities.

Remember EVERY website can be improved.

What is SEO?

SEO = Search Engine Optimisation.

Search Engine Optimisation refers to on-site and off-site techniques and strategies with a goal to improve rankings in search engines and as a result increase traffic from search engines, called organic or natural traffic.

Do you need SEO?

Over 70% of Australians use the Internet regularly. The majority of Internet users use it to SEARCH for information. Google’s search market share is over 85% in Australia .

To put it simply, every website can be improved from an SEO point of view. There may be a very few websites that ‘do not need additional traffic’, but the vast majority of websites certainly do. Imagine a situation, when even a small changes to your website may increase your traffic significantly for many months to come. SEO is a long term strategy, meaning it requires some time for changes to take the full effect, but once those changes ‘kick-in’ the benefits are lasting.

How much do you value every additional customer or a visitor to your site?

In-house SEO vs Outsourced SEO

Certainly there are benefits of both approaches, as there are disadvantages. To highlight the most important ones:

• In-house SEO

- you have a better control over processes, it may be a cheaper option, flexibility – you may allocate resource according to need and availability

- you don’t have the expertise of specialised SEO service providers, constant changes in the SEM industry need to be addressed, SEO provider can develop and implement SEO solutions faster, SEO providers use tested SEO tools when analysing and optimising sites

• Outsourced SEO – the dis/advantages are listed above, so please find below the benefits of selecting ROKO Consulting for your SEO service needs:

- SEO Focus – over 3 years of SEO experience, with over 6 years involvement in eBusiness ‘industry’

- Work Ethics & Professional Attitude – experience working for some of the largest brands in Australia

- Cross-industry SEO Experience – preparing and implementing SEO strategies for companies in a variety of industries, including: retail, telecommunication, news & media, insurance, banking & financial services, travel and education.

Contact ROKO Consulting and find out how can you benefit from our SEO services.